Not launching Pokemon Go here would be a missed opportunity

IT WOULD NEVER have happened. Not by a long shot. Hypothetically speaking, if the launch strategy had been based purely on available data pertaining...

The ever-changing landscape of advertising

IPG MEDIABRANDS Thailand recently produced a biannual “Media Scene” report that encompasses the changing dynamics of the Kingdom’s population and rapidly evolving ecosystem of...

Basic guidelines on finding the right agency team

LET’S SAY theoretically that you are a marketer and a client at the same time, and you have to deal on a weekly basis...

Sports marketing in the golden age of content

THE RECENT match between the Thai women’s national volleyball team and perennial Asian powerhouse Japan sparked a lot of emotion, and virtually set social...

Instagram’s demise could be Snapchat’s gain

PLEASE UNLOCK your smartphone and browse through all the applications you have on your home screen right now. Cluttered amongst your zombie apps, I’m...

Instagram’s new logo and the virtues of change

ANYONE WITH a smartphone may have been alerted by now to the drastic changes made by the world’s most popular image-based social-media platform, Instagram,...

Leicester City’s victory and its impact on businesses and brands

NO MATTER how many times you say it, when Leicester City were officially crowned the champions of England, it just did not seem conceivable....

Sharing economy: the beginning of the end of capitalism?

THE TITLE may have scared you corporate executives. Those whose livelihoods are dependent upon finding new ways to increase your brand’s market share, in...

Chatbots: taking e-commerce to a whole new paradigm

REWIND to 2013, when Spike Jonze’s highly acclaimed film “Her” first showcased to the world the capacity of artificial-intelligence (AI) technology to interact with...

Technology is the big winner at the Festival of Media Asia

UM (Universal McCann), Initiative and Ensemble, all important business units under the global media giant IPG Mediabrands, were the torchbearers of the festival. UM Malaysia,...